This update may surprise creators as YouTube introduces the latest tool in the studio, requiring them to disclose if the content is generated by AI.
Now, YouTube creators must disclose if AI-generated or altered content could be mistaken for real.
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The intentions behind this update are to build trust and transparency and to help the audience understand the growing era of AI creation.
Disclosures will be visible as labels either in the expanded description or directly on the video player.
Examples of content requiring disclosure include face replacements, synthetic voices, and altered event footage.
Exceptions exist for AI usage in productivity tasks and inconsequential alterations like color adjustments.
The rollout will begin on mobile devices, expanding to desktop and TV, with future enforcement measures for non-compliance possible.