Remarketing allows you to target individuals who have previously interacted with your brand or website.
This increases the likelihood that these individuals will convert into paying customers.
Remarketing campaigns can be highly targeted, as they are based on previous interactions and behavior.
By showing ads to individuals who have already shown interest in your brand, you are more likely to capture their attention and drive conversions.
Remarketing also allows you to nurture leads by providing them with relevant content and offers, increasing the chances of them converting into paying customers.
It helps you to increase brand awareness and recall.
Remarketing campaigns can be implemented across multiple channels, such as email, display ads, and social media.
It can also be used to re-engage inactive customers and bring them back to your website.
Allows you to gain insights on your customer behavior and tailor your campaigns accordingly.
Remarketing can be cost-effective as you are targeting a specific audience that has already shown interest in your products or services.