Performance marketing is a type of digital marketing where advertisers pay publishers or partners based on specific actions taken by users, such as making a purchase, filling out a form, or signing up for a free trial.
It is a results-based marketing model, where the advertiser only pays when a specific action is taken.
It involves three parties: the advertiser, the publisher, and the consumer.
Advertisers create campaigns and set the terms of the agreement with publishers, such as the commission rate and the types of actions that will trigger a payout.
Publishers promote the campaign to their audience, using methods like banner ads, email marketing, or social media.
Consumers take an action and the publisher earns a commission from the advertiser.
It can be used for a variety of industries and products.
Performance marketing can be tracked and measured easily, allowing for optimization and improvements.
It is a mutually beneficial partnership between the advertiser, publisher, and consumer.
Different types of performance marketing exist such as cost-per-action (CPA), cost-per-lead (CPL) and cost-per-sale (CPS)