This is the most common type of ad campaign. It's great for reaching people who are actively searching for products or services like yours.
These people are usually more likely to buy something right away, so the cost per customer (CPA) is typically lower.
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Pmax captures demand and provides big coverage across various Google channels.
Good choice if you want to gain additional reach & conversion value beyond keyword-based Search campaigns and you aren't limited by which channel your ads appear on.
These campaigns focus on getting people interested in your brand, rather than making a sale right away.
Similar to Facebook Ads, the cost per customer (CPA) can be 2 to 5 times higher than Search Ads.
Video Reach (CPM bidding) campaigns offer a lot of branding possibilities.
At this point you reach the highest CPA but also the most available impressions of all Google Ads campaign types.