Top B2B Trends to Follow in 2023

Gen Z will be the most important shaping force of social media and online shopping

Gen Zers Are Taking Over the Workplace

Targeted, personalized content and communication will be imperative as buyers tend to disregard or even reject traditional B2B experiences

Personalization at Scale

The short-form vertical video ads are also increasing in popularity, and there is an ongoing battle for reigning shorts between TikTok and YouTube.

Short Video Format Will Be King

61% of Twitter users trust recommendations from an influencer.

Influencer Marketing

Content production will not be 100% AI-generated, but AI tools will enable content marketers to accelerate production and boost personalization.

Adoption of Generative AI

With a focus on revenue rather than leads, marketers rely more on customer relationship management (CRM) systems.

Martech Streamlining

Marketers and advertisers are looking for alternative personalization options that respect the privacy of prospects: channel, context, and micro-segment personalization.

Personal Data Privacy

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