Gen Z will be the most important shaping force of social media and online shopping
Targeted, personalized content and communication will be imperative as buyers tend to disregard or even reject traditional B2B experiences
The short-form vertical video ads are also increasing in popularity, and there is an ongoing battle for reigning shorts between TikTok and YouTube.
61% of Twitter users trust recommendations from an influencer.
Content production will not be 100% AI-generated, but AI tools will enable content marketers to accelerate production and boost personalization.
With a focus on revenue rather than leads, marketers rely more on customer relationship management (CRM) systems.
Marketers and advertisers are looking for alternative personalization options that respect the privacy of prospects: channel, context, and micro-segment personalization.