Social Media Marketing Statistics are important to help you to achieve your goals and create successful strategies.
As of January 2022, a total of 3.96 billion people worldwide are using social media.
The average person has an active presence on seven different social networks per month.
The amount of time adults spend using social media has increased to about 95 minutes per day
TikTok has grown rapidly in popularity with a growth rate of 105% in the United States over the past two years.
As of 2022, Facebook usage and activity have decreased to 33 minutes per day on average (down from 39 minutes daily in 2017).