The recent leak of Google's internal documents, shared on GitHub by an automated bot named yoshi-code-bot, provides a significant insight into Google's Search ranking factors.
Let's get the SEO insight to improve ranking from this Google Leaked Algorithm-
Are you One of Them?
The API documentation includes 2,596 modules with 14,014 attributes. The specific weighting of these features is not disclosed, only their existence.
Twiddlers are functions that can adjust a document's retrieval score or its ranking. Demotions can occur for mismatched links, user dissatisfaction signals, product reviews, and explicit content.
Google keeps a history of every version of every indexed page but considers only the last 20 changes when analyzing links.
Links remain crucial, with diversity and relevance being key factors. PageRank is still used to rank documents, particularly considering the homepage's PageRank.
Successful clicks (goodClicks, badClicks, lastLongestClicks, and unsquashedClicks) are vital for ranking. Document length and originality also play major roles in Google ranking.
Building a notable and recognized brand significantly impacts rankings. Google tracks authorship and tries to determine the entity behind the content.
Google uses a concept similar to SiteAuthority, impacting a site's overall ranking. Data from the Chrome browser is used in ranking decisions.
Certain domains, particularly related to elections and COVID, are whitelisted. Small personal sites or blogs may be boosted or demoted through Twiddlers.