SEO Reporting to Clients: A Guide to Do's and Don'ts

[{"selector":"#anim-b70dc7a3-a1f6-44e0-915c-5133f40d84b0","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7e90b92c-7e40-4c6a-a8ee-0fb00e36d757","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1cd2e78c-b0b7-4c3b-93f7-d6f7cd3d231e","keyframes":{"transform":["translate3d(0px, 158.39001%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] SEO reports inform your clients that the work you are doing is effective and yields positive results for their business.

Do's Of SEO Reporting

[{"selector":"#anim-2e55e893-3bc3-4321-87bd-4ce4e4fdf001","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1ddaf328-0e0a-48ed-94b7-b3231d1a26a1","keyframes":{"transform":["translate3d(-249.63502%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bf05feeb-2dc7-4c6e-9f53-07ede04f9fb5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-461ce762-8e98-4a08-b23c-58ffc728ec10","keyframes":{"transform":["translate3d(-146.00939%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Off-White Arrow

[{"selector":"#anim-df4c1849-2599-40c7-9560-f7022a94f080","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c94636c3-82ee-46a4-a348-36298ddeda36","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c0c98b24-2abb-419b-ae4f-bfc9922ead7e","keyframes":{"transform":["translate3d(0px, 634.25853%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Create a report on a monthly basis

[{"selector":"#anim-95a34238-eba7-466b-a394-67b983367ba6","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b3360804-c753-454e-88bb-f8dd3e364983","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a5691cce-ffee-449a-ab71-9751f1c23b64","keyframes":{"transform":["translate3d(0px, 310.65773%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Focus on a few relevant and important metrics

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[{"selector":"#anim-13129ee6-173b-4021-95e3-061a0ae6d47f","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1ab9e828-964a-45ac-a356-90e7727b0514","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-384ee6e0-80d5-4ae2-8338-61fea48f053f","keyframes":{"transform":["translate3d(0px, 320.86179%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Include a list of accomplishments of that month

[{"selector":"#anim-8e61eced-d405-4b95-969e-049d878c3738","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7f50af79-0db4-4404-b678-386cc4b24981","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-73420752-2dbd-4e28-995c-32eb3677697c","keyframes":{"transform":["translate3d(0px, 320.86179%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] List of tasks that will be accomplished next month

Do's Of SEO Reporting

[{"selector":"#anim-20e7319d-0a42-42d5-9d2c-1dd0f6a94b64","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eeef0621-e93e-47b8-92b4-24b720e6b2bc","keyframes":{"transform":["translate3d(-249.63502%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c2b2ac0d-160d-444f-a54e-31e13d175e4c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9c92198b-36af-4d73-bc54-ff608b1cb2b0","keyframes":{"transform":["translate3d(-146.00939%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Off-White Arrow

[{"selector":"#anim-50b66464-55c3-4b3b-bb76-8cca9684ff8b","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-255cccd9-db5a-4c3d-a1fd-1fa0e06589c7","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c4df25de-0fb8-4969-9af6-2a3cdddfdd98","keyframes":{"transform":["translate3d(0px, 215.37287%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Assume the client is an SEO expert, don't use too much technical jargon.

[{"selector":"#anim-515da36b-fe83-4f7e-8940-b4aa02cbc8d3","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c34a7455-495f-4ebf-b24e-efc5447c9134","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2742d6c4-75d5-4a01-961a-9504899c85a8","keyframes":{"transform":["translate3d(0px, 327.54632%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Confuse the client by adding too much data

[{"selector":"#anim-8ef3926c-cd1d-409c-a42f-73bdabc6cb8f","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-914b2276-61b5-4be8-8fb7-865926490a40","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-25bd3a05-c36a-42f2-835e-4ec916a60572","keyframes":{"transform":["translate3d(0px, 229.07148%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Making the report text-heavy. Try adding more charts, graphs, and bullets

[{"selector":"#anim-0b1fb555-006c-4370-89d0-2d5193e231a2","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3aacd18f-8841-4ab4-b9f0-a2d819ba6e9e","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4683db55-9464-4ba3-9761-1f68e52eaed2","keyframes":{"transform":["translate3d(0px, 225.30855%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Setting unrealistic expectations and adding misleading data

SEO Reporting to Clients: A Guide to Do's and Don'ts

Do's Of SEO Reporting

Do's Of SEO Reporting

Most Important Types of Keywords for SEO CHECK OUT NOW!