– Calculate the value of leads, demo requests, and meetings. – Define values based on real sales data. – Optimize toward high-priority actions for better bidding precision.
– Optimize for one or multiple conversion actions. – Adjust strategies based on data density at different conversion stages.
– Test Max Conversions, tCPA, and tROAS based on volume and calculated values. – Fine-tune bidding to align with the significance of each conversion action.
– Evaluate Performance Max for campaigns with ample budget and offline conversions. – Conduct testing if search campaigns are fully funded and offline conversions exceed 30.
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– Set up Custom Columns for specific conversion actions on Google. – Gain insights into performance metrics, cost/conversion, and conversion rates. – Implement similar strategies on Facebook for nuanced data analysis.
– Choose between lead gen and conversion-focused campaigns on LinkedIn. – Measure offline conversions on lead gen campaigns for in-platform optimization.
– Analyze offline data to uncover insights across platforms. – Identify areas of spend waste and investment opportunities. – Refine strategy based on keywords, ads, campaigns, and creative themes driving offline conversions.