Initiate your DSA campaign by targeting specific categories that align with your dedicated search ads. This allows for focused efforts and easier management.
As your DSA campaign gains momentum and performance metrics improve, strategically incorporate additional categories to expand your reach and capitalize on emerging opportunities.
Exclude pages featuring out-of-stock products or those with significantly lower prices to ensure your ads are only displayed for relevant and profitable offerings, maximizing ROI.
Exclude keywords utilized in dedicated search campaigns to prevent overlap and ensure efficient allocation of resources across different advertising channels.
Augment your DSA campaign effectiveness by incorporating relevant audience segments, leveraging insights from customer behavior and preferences to refine targeting and drive higher engagement.
Adopt a conservative bidding approach initially, closely monitoring performance metrics and gradually scaling bids as you observe positive traction and return on investment, ensuring efficient resource allocation and sustainable growth.