Google announced upcoming changes to cryptocurrency advertising policies.
Focus on Cryptocurrency Coin Trusts and related products. Changes take effect on January 29th, 2024.
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Financial products enable the trading of shares in trusts holding significant digital currency.
Provides investors with cryptocurrency equity without direct ownership. It is a tool for building diversified portfolios.
Policy updates specify the scope and requirements for advertising Cryptocurrency Coin Trusts. Applicable globally to all accounts advertising these products.
Advertisers targeting the United States can promote Cryptocurrency Coin Trusts if they comply with specific policies and obtain certification from Google.
Advertisers are reminded of the obligation to comply with local laws in areas where ads are targeted. The policy changes apply globally.
Google's approach to violations involves issuing a warning before considering account suspension.