Moda Rapido is Myntra's fully automated, computer-generated brand. AI models are trained using data from Myntra, Flipkart, and Jabong. The AI scans data, generates designs, and selects the next bestseller, all without human involvement.
Previously, AI was used to shortlist designs, but Moda Rapido takes it a step further with complete automation. The brand generated 50 crores within its initial months, showcasing the success of AI-driven design in the fashion industry.
Generative Adversarial Networks (GANs) analyze variations in datasets using two competing neural networks. GANs play a crucial role in accurate search results on Myntra, especially for complex queries like "pink socks with stripes."
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The machine learning model is fed with diverse data to teach GANs the differences between product categories. For example, GANs learn distinctions between "black T-shirt with white stripes" and "black T-shirt with cross-check."
Myntra's Sabre, an AI-based return system, analyzes customer history to identify frequent return cases without genuine reasons. A collaboration with Google researchers resulted in an AI system predicting whether a customer will return a product before purchase.
Collaborative Filtering understands user preferences based on past choices. Myntra's recommender system suggests products with good reviews and those in best-selling categories. It eases the decision-making process by offering similar products, taking into account historical product attributes.
Myntra integrates Generative AI to enhance the search and provide a more intuitive and personalized shopping experience. This innovation reflects Myntra's commitment to staying at the forefront of technology for customer satisfaction. Generative AI contributes to a seamless and enjoyable holiday shopping experience on the Myntra platform.