Most Important Types of Keywords for SEO

Seed keywords are the initial set of keywords or phrases used as a starting point for keyword research in SEO. These are usually broad and general terms that are relevant to the business or topic being researched.

1. Seed keywords

Search intent means what are the reasons behind the search of users which could be informational, commercial, navigational, or transactional. In SEO, it is essential to understand the search intent.

2. Keywords by search intent

These are more specific phrases that contain three or more words and are less competitive, such as "women's running shoes" or "best SEO practices for blogs." They are more likely to be used by searchers who know what they want.

3. Long-tail keywords

The primary keyword is a single term or the main topic of a page that you want the ranking for and secondary keywords are closely related to the primary keywords that you’re targeting with your page.

4. Primary & secondary keywords

These are keywords that include your company or brand name, such as "Nike shoes" or "Uvisible." They can help increase your brand's visibility in search engines.

5. Branded keywords

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Zero-volume keywords are those that have no monthly search volume according to Google's Keyword Planner tool. They can still be useful in your SEO strategy, as they can help you target a very specific audience with less competition.

6. Zero-volume keywords

Niche keywords are specific keywords or phrases that target a particular audience or market segment with specialized interests or needs. These keywords often have lower search volume but higher relevance and conversion rates.

7. Niche keywords

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