Microsoft has unveiled new generative AI tools for retail media, specifically designed to support the creation of digital advertising content for retailers.
The tools allow for easy and customized banner ad creation, integrating in-store ads with online retail media.
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The platform offers features such as converting product URLs into fully-designed banner ads, AI-driven content generation, and expedited approval processes.
Microsoft's AI capabilities also enable real-time optimization of banner ads, reducing the need for manual testing.
Additionally, Microsoft is piloting an integration of in-store media to provide a comprehensive view of consumer behavior across digital and physical retail environments.