Microsoft has announced name changes to its advertising platforms following a series of big-name partnerships and acquisitions.
The changes reflect the company's transformation into an ecosystem that supports advertisers, partners, publishers, and consumers.
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The name changes include PromoteIQ becoming Microsoft Retail Media and Xandr Solutions becoming Microsoft Monetize, Microsoft Invest, and Microsoft Curate.
Microsoft aims to incorporate AI into its advertising platforms to automate campaign asset creation, enhance campaign management efficiencies, and support diverse advertising goals.
These changes seek to simplify offerings, attract more brands, and provide clarity for advertisers and publishers.
The name changes aim to better communicate the value and offerings of each platform.
This benefits advertisers and publishers and helps Microsoft attract more brands, including major retail brands, by offering a simplified and recognizable name.