Meta is exploring paid versions of Facebook and Instagram in the European Union, devoid of advertisements.
This move is primarily driven by the impending European Union Digital Services Act, compelling Meta to implement significant alterations.
Recently, Meta affirmed its intention to seek European users' consent for personalized advertising.
It appears that they plan to introduce a paid subscription option for those who opt out of personalized ads.
According to their most recent earnings report, Meta earns an average of $17.88 per user per quarter, primarily from advertising.
Meta could potentially offer a reasonably priced subscription plan in Europe while maintaining a similar revenue stream.
However, whether users will prefer this option remains uncertain and will be revealed in due time.