Meta has updated its location targeting settings for Facebook ads.
There were four available options to choose from: People living in or recently in this location People living in this location People recently in this location People travelling in this location
The dropdown menu has been eliminated and only the "Living in or recently in this location" option remains.
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Advertisers no longer need to choose a specific type of location targeting.
Campaign objectives and optimization have not been affected by this change.
Adapting to these changes is essential for successfully reaching the desired audience and improving ad performance.