Local SEO is one of the best ways for roofing companies to generate organic leads, and it should not be ignored.
Many roofing agencies only focus on Google ads and word of mouth but ignore a key local SEO strategy that could bring potential leads regularly.
Many roofing agencies have made the mistake of not using local keyword clustering in their service pages and Google Business Profile.
They use generic terms like: Roof repair services Best roofers in [Town/Country]
Instead, they should use - Emergency roof repair services in [City/Neighborhood/Local Area] - Asphalt Shingle Roofing Contractors Near [Neighborhood]
Using broader terms made competition higher as you compete nationwide and biggest players in the industry. With a local cluster, you can rank low-competition and high-converting keywords.
Many roofing agencies have made the mistake of not using local keyword clustering in their service pages and Google Business Profile.
Google understands codes rather than words or content. Shema helps search engines to understand your business quickly and it helps improve local SEO rankings.