LinkedIn introduces CTV ads, enabling marketers to expand their B2B campaigns to connected TV platforms.
Advertisers can integrate CTV into their LinkedIn campaigns through partners such as Paramount, Roku, and Samsung Ads.
LinkedIn offers a managed service, LinkedIn Premiere, through its partnership with NBCUniversal.
CTV is becoming increasingly vital for B2B marketers, with 90% seeing its value according to a study by Demandbase.
LinkedIn's CTV, including LinkedIn Premiere with NBCUniversal, supplements its suite of video solutions to engage its 1 billion members effectively.
Marketers can create a video ad, select objectives in Campaign Manager, and choose a target audience based on attributes like company size and seniority.
LinkedIn provides native reporting and partners with Kantar for objective lift studies and iSpot for advanced audience measurement.
Advertisers can use various reporting tools and retargeting options to track success metrics like reach, conversion rates, and video completion rates.
LinkedIn introduces Live Event Ads to promote live virtual events, helping B2B marketers boost registrations and engage prospects effectively.