With AR, users can interact with digital content in a real-world context, such as by playing interactive games, using virtual try-on features, and exploring virtual environments.
AI-driven chatbots are being used more and more on social media. These automated bots are able to respond to customer inquiries, answer questions, and provide product and service recommendations.
Video is becoming an increasingly important form of content on social media, with platforms like TikTok, Instagram, and YouTube seeing a surge in popularity.
Social Media Platforms are now offering a more interactive shopping experience, allowing users to shop together, share products, and collaborate on purchases.
Influencer marketing is becoming an important part of social media. Brands are partnering with influencers to promote products and services.
As people become more concerned about their online privacy, it's likely that social media platforms will focus more on providing secure and private experiences for their users.
Brands are starting to realize that influencers with smaller, but highly engaged followings, can be just as effective as those with millions of followers.