1. Be Aware of the Leader Understanding the company's CEO and his or her management style is crucial. Familiarity with the agency is a huge bonus!
2. Understand their Work Profile Have they worked in a similar field before? Have they serviced somebody whose needs are similar to yours recently or recently? This will provide light on how well they grasp your ideal customer.
3. Are they Aware of the Latest Trends? Landscape of digital marketing is evolving at a breakneck pace. For this reason, it's a good idea to inquire about recent upgrades to Google's key services, popular topics, etc.
4. Develop a Strong SEO Strategy Obtain their services and have them provide an SEO plan. If you want to know what they plan to do in the next three to six months, you may use this information.
5. Proper Scheduling of Timely Reports Inquire about the regular, scheduled emails they send out. When working with an agency, it is essential to file reports on your interactions with them.
6. Get Acquainted with their Previous Clients Be well-versed in the people they serve and the field in which they operate. You'll gain some insight into your options as a result of reading this.
7. SEO Tools they Use When it comes to search engine optimization, there are several techniques available. Inquire as to what they are utilizing. That's why it's so important.
8. What's the Content Marketing Plan? SEO and content marketing go hand in hand. It is vital to know if they will be writing the material themselves or outsourcing it to another company.