A career in digital marketing is so exciting as the field is constantly evolving as new platforms are introduced.
A digital marketing manager is constantly on the lookout for trends and how they affect discoverability.
Building experience in digital marketing encompasses almost every aspect of a brand's online presence.
In 2020, online advertising accounted for 50% of all advertising spending, which was $378 billion compared to $196 billion for offline advertising.
According to LinkedIn, the "Digital Marketing Specialist" position is one of the top ten most in-demand jobs, with 860,000 available positions.
Social media, content strategy, SEO, analytics, and other digital marketing skills are in high demand.
Because digital marketing strategy has so many facets, the number of related jobs is quite large.
In fact, the industry is in the grip of a crisis: the digital skills gap.
According to a LinkedIn survey, there is a shortage of approximately 230,000 digital marketing professionals in major metropolitan areas across the United States.