New B2B-friendly features have been released by advertising platforms of all sizes. Mainly social media sites have recently developed capabilities for contextual and search-based targeting.
The top social media platforms such as Facebook, Instagram, Reddit, and TikTok are experimenting with new ad features to improve user experience and provide more targeted options for advertisers.
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Many marketers are still not utilizing video to its full potential in their campaigns. If you can create engaging enough video material, you can use B2B engagement on sites like LinkedIn, Facebook, TikTok, and YouTube.
While AI may seem overhyped, it's essential to explore its potential in improving copy, visual creativity, and analytics to stay competitive in the world of paid media.
We recommend using ChatGPT, Jasper, Grammarly, and Quillbot as reliable AI copywriting tools, but it's important to thoroughly quality-check any AI-generated content before publishing it externally.
Customer feedback has existed for as long as goods have been sold, and gathering it has never been more straightforward than it is now.
Analyzing the feedback from various sources like customer service, sales, and social media accounts can help understand customer preferences, buying patterns, and pain points, which can be utilized to create effective marketing campaigns.