Influencers & Digital Creators: How They Differ

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Definition:

Influencers are individuals who have built a large following on social media and can influence the purchasing decisions of their followers.

Digital creators, on the other hand, create original content for social media platforms, including videos, photos, and written content.

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Focus:

Influencers are focused on promoting brands and products, often through sponsored posts or collaborations with brands.

Digital creators are focused on creating original content that showcases their talents or interests.

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Revenue Streams:

Influencers often make money through sponsored posts, affiliate marketing, or brand partnerships.

Digital creators may also make money through these methods, but can also generate revenue through selling their own products, such as e-books or merchandise.

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Examples

Examples of influencers include Kylie Jenner, who has 250 million followers on Instagram and promotes beauty and fashion products, and Cristiano Ronaldo, who has 500 million followers and promotes sports products.

Examples of digital creators include Casey Neistat, who creates vlogs and short films on YouTube, and Joanna Gaines, who creates home design content on Instagram and has her own home decor line.

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