Backlinks/UX/Content or anything else? Do you have confusion about where to invest your company's SEO budget in 2023?
Stick to the end of this story we will try to figure out what necessary tasks you should do to achieve top
Is it worth investing an SEO budget to create backlinks or link-building? Definitely, YES, Backlinks are still a stronger ranking factor.
Although, Google has updated its algorithm to detect spammy links or unnatural links. So building links to empty sites will be a waste of time & money.
User experience (UX) has long been used as a ranking element. AI algorithms can now identify websites that perform well with users.
UX best practices include findability, good load speeds, readability, & value proposition.
Yes, content is vital when investing in SEO. But stay away from creating repeated articles that are only created for Google bots to consume.
As Google wants to encourage the creation of useful or helpful information for people looking for solutions, inspiration, & answers.
SEO budget should be used for more than just technical SEO activities like crawling or indexing. You must approach SEO holistically if you want to succeed.