When dealing with PPC performance issues, it's essential to take a proactive approach
Start by using report annotations for significant website changes. These annotations act as markers, making it easier to identify potential issues later on.
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Keep in mind that some problems may not become apparent immediately; they might lurk beneath the surface for days or even weeks.
Implement a quality assurance (QA) process as part of your workflow. This could involve having a colleague review changes before they're implemented.
Remember the old saying, "measure twice, cut once." Taking the time to double-check changes can save you from costly errors.
Strong password security is crucial. Always follow best practices and consider using two-factor authentication for added protection.
Avoid shared accounts whenever possible. Shared accounts can complicate the process of tracking who made specific changes.
By following these tips, you can proactively manage your PPC campaigns, minimize issues, and maintain a more secure and efficient process.