A marketing funnel depicts the customer journey, divided into Top-of-Funnel (TOFU), Middle-of-Funnel (MOFU), and Bottom-of-Funnel (BOFU).
Tactics: Use SEO, social media marketing, blog posts, infographics, videos, and ebooks to capture attention.
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Metrics: Track unique visitors, click-through rates, social media engagement, and content downloads. Goal: Generate interest, and brand awareness, and initiate the customer journey.
Tactics: Utilize targeted email campaigns, demos, webinars, and free trials to nurture leads.
Metrics: Monitor email engagement, landing page metrics, click-through rates on offers, and conversions (demos/trials).
Content: Offer drip campaigns, product demos, white papers, case studies, and online courses. Goal: Nurture and guide leads toward becoming qualified customers.
Tactics: Implement limited-time offers, live demos, onboarding support, and customer success stories.
Metrics: Monitor ROAS, customer acquisition cost, purchases or number of sales, and conversion to lead ratio. Goal: Convert leads into paying customers.