When cleaning up content, it's important to approach it strategically to minimize any negative impact on rankings. Here are some tips for cleaning up content without affecting rankings:
To conduct a content analysis of the website that includes its performance, quality, and relevance by all metrics such as traffic, engagement, and bounce rate.
You can identify which website page is performing well and which are not. Pages that are not driving conversions or traffic remove them first.
It is essential to consider which website pages have time-sensitive content and which have evergreen content. Remove the no longer relevant or outdated pages.
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But, the pages that are still relevant but not performing well enough need to be updated. Note one thing if you decide to remove pages implement 301 redirections to not lose backlinks.
After cleaning up your content, it's crucial to keep track of your search engine rankings to make sure that the changes made don't have a detrimental effect on your SEO.
Pay close attention to Google Analytics. In case of any decrease in traffic, it may be necessary to reassess some of the changes made.
Don't abandon your optimization efforts too quickly. Verify that the modifications made are genuinely responsible for any decline and ensure that they are steady within the search engine's index.
It might take a while for your rankings to settle down following a content cleanup, so it's essential to remain patient and observe your website's performance over an extended period.