To maintain a website's performance and make well-informed decisions, it is essential for digital marketers to analyze traffic patterns and industry trends.
Here we are revealing some tips (shared by Google) to
First, you need to sign in to Google Search Console, move to the website you want to analyze then click on "performance" in the left-sidebar menu.
Here, you can see the complete report including impressions, CTR, total clicks, and average position of your selected property. Now Follow the below tips-
To view the drop in context and identify any patterns or trends, it is recommended to expand the date range to 16 months.
To access more than 16 months of information, it is advisable to export and store data every once in a while.
To identify the precise changes, compare the drop period to a similar period, such as the same month last year or the same day last week.
Examine every tab to see if changes only applied to particular searches, pages, regions, platforms, or Search appearances.
To determine whether the drop just affected the Search, Google Images, Video, or News tabs, analyze each category of Search individually.