How Google's Updated Structured Data Helps Shoppers

Google now supports specifying a sitewide return policy within the Organization structured data.

Reduced workload: No need to add return policy info for every product listing.

Benefits:

Improved brand knowledge panel: Return policy will be displayed in the brand panel.

Benefits:

Potentially increased sales: Clear return policy can encourage more clicks and purchases.

Benefits:

Research shows: 82% of online shoppers consider return policies before buying. Strict return policies can lead to lost sales.

Update your organization structured data using MerchantReturnPolicy properties.

How to implement:

Existing method (individual product return policy) remains valid.

How to implement:

Google Ads Updates from Google Marketing Live 2024 CHECK OUT NOW!