Instagram Reels aims to entertain users and is primarily served from accounts you don't follow.
Instagram determines which Reels to show you based on your past interactions and Reels liked by users similar to you.
The platform predicts which Reels you're likely to watch until the end, share with friends, or visit the audio page for content creation.
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Instagram considers various signals such as your watch history, Reel information, author information, and your interaction frequency with the author.
These factors are combined to create an immersive, entertaining, and enjoyable Reels tab.
To grow on Instagram with Reels, create visually appealing content, use relevant hashtags, and collaborate with other creators while staying updated with trends.
Remember consistency is the key! So be consistent with posting and analyze insights to learn from your metrics.