How Brands and Influencers Can Use TikTok Shop?

TikTok is testing an eCommerce feature called TikTok Shop in the United States, with a select group of users.

This feature will enable influencers to connect with brands and sell their products to their followers through an affiliate marketplace.

What is TikTok Shop?

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TikTok Shop is where merchants can sell their products to TikTok audiences directly using video content, LIVE streams, and a product showcase profile tab.

How Can Brands Collaborate With Influencers for TikTok?

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Brands have the greatest opportunity to increase sales via TikTok Shop by collaborating with influencers. For their preferred brands, creators might join affiliate programs.

Creators can market products to their audience after receiving brand approval. A creator will receive a commission for each sale they help make through TikTok Shop.

How to Apply for TikTok Shop?

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Merchants and brands can visit the seller US accounts link at TikTok's official website or wait for an invitation to come to your mailbox.

Regulations in each location have different documentation requirements. A U.S. phone number, email address, and TikTok account are requirements for U.S. citizens.

Within a few days of receiving your application and supporting documents proving your identity or incorporation, TikTok will review it and reply.

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