Google is updating its search algorithm to better understand content created from a personal or expert point of view. The update is aimed at promoting more useful and high-quality content written for humans.
Google has announced enhancements in search result rankings, emphasizing intent and offering unique expertise and experience.
Google plans to roll out an update to its search ranking system. The update will focus on better understanding and prioritizing content created from personal or expert perspectives.
According to Google, this update will enable Google Search to surface more "hidden gems" within search results. This means that valuable and lesser-known content will have a better chance of being discovered by users.
Users often feel frustrated when they come across unhelpful webpages that rank high in search results solely because they were created to optimize search engine rankings.
This type of content, commonly referred to as "search engine-first content" or "SEO content," fails to provide valuable information to searchers. Google said this "helpful content algorithm" downgrade that kind of content.
While the specific date for the rollout has not been mentioned, Google has stated that this new update will be implemented in the "coming months."