Google is experimenting with bringing its Discover feed to desktop users, starting in India.
The Discover feed offers recommended content such as news, weather, sports scores, and stock prices directly on the Google homepage.
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It aims to engage users on the Google homepage for longer and potentially drive more referral traffic to news and content sites.
If successful, Google may expand the Discover feed to desktops globally.
This experiment is a significant departure from Google's traditional minimalist homepage design.
Discover is already available on mobile, and it takes up the entire homepage in that format.
Clicking on a story in Discover on desktop takes users to the publisher's site, making it more publisher-friendly.