Google has unveiled new tools to improve the effectiveness of search ads using AI.
Using Google's AI to automatically create ad assets is one of the new features in Google Ads.
When calculating a rating, Ad Strength will take into account both newly developed and existing assets.
Automatically generated assets will adapt headlines and increase their relevance to the query using specified inputs, such as keywords.
A new customer acquisition objective for Search marketing has been implemented by Google worldwide.
By the use of first-party data and Smart Bidding, this feature makes it simple for marketers to create a steady pipeline of new clients.