Google's Canonical Tag Update for Syndicated Content

Google now recommends blocking syndicated content from being accessed to avoid duplication instead of using the canonical link element, which is not effective.

[{"selector":"#anim-f2b90bd8-791e-4b3e-82c1-a9190cb2f974","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-adf1e4be-f468-4239-88cf-5eb115ff33db","keyframes":{"transform":["translate3d(-116.43836%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Previous advice to require syndicating partners to use the canonical tag did not always prevent syndicated content from outranking the original source.

[{"selector":"#anim-02e6ef79-4c0d-4ff8-8078-f46bbaf59fa9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f6eeb5bf-73e5-4d81-ae9c-9072f8b315f7","keyframes":{"transform":["translate3d(-116.43836%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

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Google suggests proactively blocking syndicated content or using the canonical tag to better identify the original content.

[{"selector":"#anim-3a381ee5-1cb4-47a3-81f2-eee0869c4c1c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9ce43cf1-ad16-459a-aef4-dd6fdda89582","keyframes":{"transform":["translate3d(-116.43836%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Publishers should ensure their original versions perform better in Google News by blocking or using the canonical tag.

[{"selector":"#anim-8a611bb4-ad4a-45fe-a07c-9dc663d2e5fe","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c2ec65bb-bea4-4a11-b19c-740a7c423391","keyframes":{"transform":["translate3d(-116.43836%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Google no longer supports the specific tag to indicate the source of content in Google News.

[{"selector":"#anim-8f6e981c-bee4-4f5c-b182-3faf2940a0c5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-09b38ed7-d959-4377-8bc9-d9a217e06400","keyframes":{"transform":["translate3d(-116.43836%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]