Google Merchant Center Updates 2024

Enhance E-commerce Precision

Utilize [structured_title] and [structured_description] attributes for AI-generated content in Shopping ads & free listings in your product data.

Employ [auto_pricing_min_price] for setting minimum advertised prices (MAP) to which a product's price can be reduced, aiding in dynamic promotions.

Specify the free shipping threshold with [free_shipping_threshold], to enhance the guidance on when shipping charges are waived.

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Implement the [loyalty_program] attribute for member prices and loyalty points across the Google platforms to enhance customer engagement and retention.

Expand installment offers options with [installment] and [downpayment] sub-attributes that allow customers to choose between upfront payment or installment plans.

New [free_shipping_threshold] attribute for indicating minimum order value eligible for free shipping.

Exclude government-imposed fees from the [shipping] attribute, improving cost transparency.

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