Google introduced a new platform for E-commerce Advertisers called “Performance Max for Marketplace” to facilitate product promotion across Google Ads channels (Search, Shopping, YouTube, etc.)
Google’s new platform doesn’t require a website or a Google Merchant Center account to advertise.
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Integration with Marketplaces Now products can be advertised directly to your existing marketplace listings (e.g., Amazon) after linking their Google Ads account to the marketplace.
Google's move reflects the increasing significance of online marketplaces like Amazon in product discovery.
Sellers can tap into Google’s advertising ecosystem, encompassing Search, Shopping, YouTube, Gmail, etc., by listing products on marketplaces.
Sellers need active accounts on participating marketplaces and Google Ads. The specific marketplaces involved are yet to be disclosed.
This program offers new avenues for merchants to connect with customers, potentially benefiting smaller retailers and established merchants alike, by leveraging Google’s platform for advertising without the need for extensive infrastructure.