Google has introduced a new filter in its shopping search results, allowing users to exclusively view products offered by small businesses.
Small businesses can identify themselves as such on Google Business Profile or Merchant Center accounts, enabling the recent implementation of this filtering feature.
Users conducting shopping-related queries will now encounter a small business filter, which, when tapped, displays products exclusively from small businesses.
According to Google, 84% of people express the importance of supporting local and small businesses, motivating the company to facilitate easy discovery and shopping at such establishments.
For small businesses, adding the attribute identifying them as such can potentially attract customers looking specifically to support local businesses rather than larger retailers.
The new filter enhances the visibility of small businesses, offering them a dedicated space in the search results for users interested in supporting local economies.
Small business owners should consider updating their business profiles to leverage this feature and potentially increase their visibility among consumers looking to support local enterprises.
The implementation of the small business filter reflects Google's responsiveness to user preferences, providing a valuable tool for both shoppers and small business owners alike.