Google Analytics: 12 Metrics Every Marketer Should Focus

The number of people who visited your website during a selected time frame. Understand the size of your audience and track growth over time. More users indicate a larger reach.

Users

The number of individual browsing sessions that occurred on your site during the selected time. Helps understand engagement beyond just visitors. High sessions indicate interest in your content, products, or services.

Sessions

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The number of first-time users who visited your site during the selected time. Indicates the effectiveness of your marketing efforts at reaching new audiences. More new users suggest a fresh audience.

New Users

How long, on average, users actively engage with your site. Helps understand the quality of user engagement.

Average Engagement Time

The percentage of non-engaged sessions. A high bounce rate indicates that the webpage may not be effectively capturing the interest of visitors.

Bounce Rate

The percentage of sessions that resulted in a conversion. Assesses the effectiveness of marketing campaigns in driving conversions.

Session Conversion Rate

The number of sessions that began on a particular page. Important to understand how users start their journey on your site.

Entrances

The number of sessions that ended on a particular page. Identifies which pages are commonly the last interaction point before users leave your site.

Exits

The average number of pages viewed during a specified time frame. Identifies which pages are commonly the last interaction point before users leave your site.

Views Per User

The number of times a session lasts longer than 10 seconds, has at least two page views or triggers a conversion event. A high number of engaged sessions suggests your site meets the needs and expectations of your users.

Engaged Sessions

The percentage of engaged sessions compared to the total number of sessions. Provides a clear indicator of how effectively your site captures and holds the attention of users.

Engagement Rate

The number of users who visited your site more than once during the selected time frame. Key for understanding user retention, loyalty, and the effectiveness of marketing efforts at reaching new audiences.

Returning Users

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