Google Ad's Latest Updates For Performance Max Campaigns

Brand Exclusions in Performance Max Campaigns

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Campaign-level brand exclusions, one of the new features of Google will give Performance Max Campaigns more control.

Advertisers can exclude their brand name as well as can select other brand names to exclude from the list.

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Blocking traffic from most brand misspellings and brand searches in a foreign language will be facilitated by this feature.

Page Feeds

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Google will introduce page feeds to Performance Max in the upcoming months to assist marketers in further improving their results from Search inventory.

This new feature helps marketers to send traffic to particular website landing page URLs.

Video Creation in Performance Max Campaigns

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Google has included video creation tools directly into Performance Max Campaign setup and editing workflows to make it simpler to deliver high-quality video ads. In the past, this feature could only be found in the asset library.

New Reporting & Insights

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Google is releasing additional data and insights to assist advertisers in comprehending and measuring their results.

Also, Google is adding budget pacing insights, which will support marketers in discovering chances to automatically optimize their budget and performance.

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