Google Ads Introduces Top Ads Along with New Metrics

These are the ads that are displayed above the top organic search results. These ads may occasionally show below in specific search queries. Let's explore Google's new metrics for Top Ads-

What are Top Ads?

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This metric measures the visibility of your ad on the search results page. It indicates how likely users are to notice your ad.

Prominence

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Measures the share of impressions your ads received among all eligible impressions for top ads, reflecting how often your ads appeared in the top positions.

Search Top Impression Share

This percentage represents the impressions your ad received in the absolute top position among top ads, compared to all eligible impressions.

Search Absolute Top Impression Share

This is an estimate of how frequently your ad failed to secure the very first position among top ads due to budget limitations.

Search Lost Absolute Impression Share (Budget)

This percentage estimates how often your ad didn't appear anywhere among top ads due to low budget, indicating missed opportunities to display your ad prominently.

Search Lost Top Impression Share(Budget)

This metric estimates how often your ad didn't secure the very first position among top ads due to poor Ad Rank.

Search Lost Absolute Top Impression Share (Rank)

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This percentage represents how often your ad failed to appear anywhere among top ads due to poor Ad Rank.

Search Lost Top Impression Share (Rank)

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