Google Ads has introduced new multi-format ad options for Video Reach Campaigns (VRC), enabling the inclusion of in-feed and Shorts ads.
VRC optimizes campaigns for maximum unique viewer reach within a specified budget and targeting criteria.
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The update provides marketers with flexibility, allowing them to choose bumper or skippable in-stream ads, in-feed ads, and Shorts ads to maximize exposure.
The expanded VRC leverages Google AI for efficient and cost-effective brand exposure.
Campaigns using three inventory types achieve 54% more reach and a 42% lower CPM compared to in-stream ads only.
A multi-format campaign setup streamlines the process, eliminating the need for separate campaigns.
Advertisers can choose options like efficient reach, non-skippable in-stream, and target frequency for repeated exposure.
In summary, these Google Ads updates respond to evolving YouTube content engagement, providing a cost-effective strategy for increased brand awareness across broader and targeted audiences.