Microsoft Advertising is focusing on leading the transformation of video marketing through partnerships with Netflix and other top streaming platforms.
The emergence of Connected TV (CTV) and over-the-top (OTT) platforms in 2023 is reshaping the advertising landscape.
Microsoft's unique tech stack offers advertisers the flexibility to create campaigns aligned with their business needs.
An exclusive partnership with Netflix aims to power its ad-supported subscription tier, expanding Microsoft's advertising reach to a highly engaged global audience.
Microsoft's solution addresses the complexities of video ad buying in a fragmented market by integrating unique data signals, collaboration with streaming services, and tailored video buying workflows.
Advertisers benefit from a unified platform providing consolidated deal buying and cross-channel measurement solutions.
Microsoft Advertising plays a pivotal role in the rapidly evolving market, offering over 860 CTV publishers, 100 billion weekly video impressions, and 1,200 always-on video deals.
The enterprise-level DSP, Microsoft Invest (powered by Xandr), enables intricate media buying strategies across various channels and formats, emphasizing versatility.
Advertisers can increase reach, enhance ROI, and automate campaigns at scale with Microsoft's robust suite of advertising solutions.
Microsoft's comprehensive marketplace promises to revolutionize video and CTV advertising through scale, premium placements, and customizability.