Google is introducing improvements to its search experience to provide more tailored and personalized results.
Users can now follow specific topics of interest, such as sports teams or hobbies, to receive more relevant information.
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The ability to follow topics allows users to easily access articles and videos related to their interests on the Discover homepage of the Google app.
Notifications may be sent for timely and important updates related to followed topics, giving users control over their preferences.
The new feature is rolling out on the Google app and Chrome and Safari on mobile in English in the U.S.
Later this year, Google will make it easier to find and visit users' favorite sites based on their search history.
Updates aim to surface high-quality and trustworthy information, considering factors like expertise and authoritativeness.
Google is enhancing the ability to find and share firsthand knowledge by highlighting information about content creators in search results.
A perspectives filter will be introduced to desktop Search, allowing users to exclusively see content from people on social media platforms and forums.
The introduction of "Notes" in Search Labs is an experiment to share peer validation and human insights about web content directly on search results.