John Mueller from Google unequivocally debunked the notion that an SSL certificate has the power to enhance a website's SEO.
He made it clear that having an SSL certificate does not provide any SEO boost.
Google actively promotes adopting HTTPS to securely serve Internet data. This encouragement stems from various reasons, primarily focused on enhancing user security and privacy.
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John Mueller asserts that SSL certificates do not boost SEO, despite HTTPS being a ranking factor. Some ranking factors, like HTTPS, have minimal impact on a website's ranking.
The widespread adoption of HTTPS among websites cancels out any ranking bonus derived from its use. John Mueller consistently emphasizes the relative weakness of the HTTPS ranking signal.
In conclusion, while HTTPS is considered a ranking factor, it is not a significant driver of SEO. Other factors, such as backlinks, play a much more substantial role in determining a website's ranking.
The ubiquity of HTTPS adoption further diminishes its impact as a ranking signal. John Mueller's consistent stance underscores the limited influence of HTTPS on SEO.