Combine targeted email campaigns with Google Ads retargeting for a comprehensive approach.
Retarget users with a Google Ad featuring a product they viewed on your site, and simultaneously send them a personalized email offering a discount on that product.
Integrate content marketing and Google Ads by retargeting users who engage with specific organic content, such as blog posts.
For instance, if a user reads a blog post about "best camping gear" but doesn't make a purchase, retarget them with a Google Ad promoting a camping gear sale.
Enhance user experience by implementing cross-device and cross-platform retargeting with Google Ads. Track user behavior across devices, such as mobile and laptop, and different channels.
For example, if a user explores your travel website on mobile, retarget them with a Google Ad on their laptop, offering a special discount for the destination they were researching.
Integrate traditional offline marketing, like direct mail, with online retargeting using Google Ads. Send direct mail pieces with unique URLs or QR codes redirecting recipients to custom landing pages.
For instance, a restaurant's grand opening postcard can lead to a Google Ad landing page with an exclusive "first-taste" discount.
Ensure consistent messaging and multiple touchpoints by combining Google Ads with social media retargeting on platforms like Facebook or Instagram.
If a user clicks on a Google Ad for a fitness app but doesn't sign up, retarget them on Facebook with a similar ad highlighting the app's benefits and offering a free trial.