Boost your SEO game with Google's latest link best practices

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[{"selector":"#anim-92ac7952-8ad3-4783-8cfe-30e1f2f99150","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-677552b4-374b-4cfa-959c-8582fd864508","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a647beba-6652-40b6-ba21-1f1544345fe3","keyframes":{"transform":["translate3d(0px, 175.48687%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] This document includes a complete guide on anchor text placements, internal linking, and external linking.

Crawlable links

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[{"selector":"#anim-91a3500f-77d8-47c9-99cd-31aa5f30c2e1","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6d4d7010-d532-4167-9eaa-9a77cd8e6d8b","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-60444354-39b6-4e95-b952-3e41b9842682","keyframes":{"transform":["translate3d(0px, 141.79894%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Links in other formats will not be recognized and extracted by Google's crawling algorithms. Check the screenshot above that are examples of links that Google can and can't parse-

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Guide on Anchor text placement

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[{"selector":"#anim-2df02b11-7c3f-41e9-8696-238299ae06a0","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3104763c-e43e-4ba8-bd43-fe8c9254091a","keyframes":{"transform":["translate3d(0px, 140.13074%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] To ensure that Google can analyze the anchor text, it should be placed within <a> elements that are crawlable. Check out the examples of good and bad anchor text in the above example.

Internal links

[{"selector":"#anim-b2215bbc-87a3-4000-b3eb-b71354b74589","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cfb4ae76-c663-49f7-b4e2-b348e4cba87c","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-861bc8ff-208d-40ef-a12d-0d0fceccdcdb","keyframes":{"transform":["translate3d(0px, 122.16525%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Internal linking is the most important part that helps google understand what your page is about. Google suggests that every page you consider significant has a link from at least one other page on your website.

External links

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