Boost Your Conversion Rates By Using CTA Effectively

Make It Clear & Specific

[{"selector":"#anim-9f2eabe9-c43d-4879-8bee-d154e36e7dac","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d57567d4-255f-4696-a337-17009824b51a","keyframes":{"transform":["translate3d(0px, -1780.74045%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d21d722d-79fa-407b-b3a3-c26d132fccb1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Your CTA should clearly convey the desired action, such as "Sign Up Now" or "Buy Today".

Use Action-Oriented Language

[{"selector":"#anim-ae753d10-7efa-44fd-8344-5b62ebaa9ca4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e35051f8-94be-4ea8-9e18-1631ff284da7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c7db8264-f7f4-4a18-967c-169474ddc678","keyframes":{"transform":["translate3d(0px, -900.35314%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Use words that encourage action, such as "Start" or "Discover".

Use Contrasting Colors

[{"selector":"#anim-b188008c-4780-4a70-aac9-01291ebd6266","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9b85c8fd-89fc-4c78-8ce3-1fb47a345199","keyframes":{"transform":["translate3d(0px, -919.4007%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4afc0b92-6e3b-4f87-8315-106160ca9c83","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Make your CTA stand out by using colors that contrast with the background.

Hire Uvisible for handling your ROI driven PPC Campaigns by using Google Ads

Place It Prominently

[{"selector":"#anim-66dae172-5d9e-401c-ad4d-7a2fc5bbf07e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-889d63cb-1f89-45c2-b11f-42b7eb7be59d","keyframes":{"transform":["translate3d(0px, -894.00393%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ccc6417f-939d-44b8-83bf-034a03e3e7ea","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Position your CTA in a prominent location, such as above the fold or in the center of the page.

Use a Sense of Urgency

[{"selector":"#anim-335b28d3-6463-4442-abe0-7082021d9672","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-48b019b0-126b-43b9-b1af-b3ad2c3ea9a4","keyframes":{"transform":["translate3d(0px, -892.41665%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e689076a-0a9a-4d56-bba3-0eb177bca748","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Create a sense of urgency by using phrases like "Limited Time Offer" or "Hurry, only X left in stock."

Some Examples

[{"selector":"#anim-925e9d56-ca48-40a7-a21a-4e96b0fc5da4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-42423800-6ddd-4a30-a7a3-e3d9841373c4","keyframes":{"transform":["translate3d(0px, -892.41665%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ea43871a-389a-450d-a07e-15014c8fa501","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] "Sign Up Now and Get 10% Off Your First Purchase" "Limited Time Offer: Save 20% on Our Bestselling Products"