Prioritize keywords that align with conversion metrics such as sales, leads, email and SMS subscriptions, higher pageviews, app and ebook downloads, phone calls, live chat sessions, and free trials.
Investigate the referring URLs that bring traffic and conversions to your site. Identify keywords associated with these URLs by using SEO research tools.
Leverage customer surveys to identify high-intent SEO keywords by addressing the problems your product may not have solved or by tapping into the recreational interests of your customers.
Pay attention to customer feedback regarding what your product did not solve. Use this information to create targeted content, update product information, and run ads that address these needs.
Understand your audience's recreational interests by asking about their hobbies and leisure activities. Conduct keyword research based on these interests, ensuring the content remains topically relevant to your products or services.
Ask customers about the websites they visit for fun or information. Use this information to identify reader demographics, political affiliations, age, gender, income, and other relevant data.
Explore PPC data to identify high-converting keywords and understand where your ads are displayed. Analyze the topics that bring conversions and consider creating content around these topics.
Move beyond traditional SEO tools and explore a combination of customer surveys, referring URLs, and PPC data for strategic keyword insights. By aligning keywords with conversion metrics, you can develop a holistic approach that contributes directly to revenue generation.